Gambling poll results

Savanta asked 1,004 UK adults five questions about gambling on behalf of CARE at the beginning of April 2023. Excluding the “not sure” and “I have no opinion” categories, the results were as follows.

A breakdown is also provided for Scottish and Northern Irish respondents.

Poll results (UK-wide)

Q1: How do you feel about the amount of gambling advertisements aired during televised football games?

- There are too many: 64.3%

- The amount is just about right: 33.0%

- There are too few: 2.7%

Q2: Which of the following statements best reflects your opinion on gambling advertising in UK football?

- Gambling advertising in UK football should be overseen by a regulator: 87.3%

- Gambling advertising in UK football should not be overseen by a regulator: 12.7%

Q3: What is your opinion on using a portion of gambling companies’ profits to help people with gambling addiction?

- A percentage of profits should be used to help people addicted to gambling: 85.1%

- Companies shouldn’t be required to use their profits to help people addicted to gambling: 14.9%

Q4: What is your opinion on the implementation of checks to prevent people in financial difficulties from placing bets?

- There should be checks in place to prevent people in financial difficulties from placing bets: 87.3%

- People in financial difficulties should be allowed to place bets without checks: 12.7%

Q5: What is your opinion on gambling companies offering VIP promotion to customers?

- Companies should not be allowed to do this: 66.0%

- Companies should be allowed to do this: 34.0%

Poll results (Scotland)

Q1: How do you feel about the amount of gambling advertisements aired during televised football games?

- There are too many: 73.6%

- The amount is just about right: 23.6%

- There are too few: 2.8%

Q2: Which of the following statements best reflects your opinion on gambling advertising in UK football?

- Gambling advertising in UK football should be overseen by a regulator: 91.0%

- Gambling advertising in UK football should not be overseen by a regulator: 9.0%

Q3: What is your opinion on using a portion of gambling companies’ profits to help people with gambling addiction?

- A percentage of profits should be used to help people addicted to gambling: 84.4%

- Companies shouldn’t be required to use their profits to help people addicted to gambling: 15.6%

Q4: What is your opinion on the implementation of checks to prevent people in financial difficulties from placing bets?

- There should be checks in place to prevent people in financial difficulties from placing bets: 86.5%

- People in financial difficulties should be allowed to place bets without checks: 13.5%

Q5: What is your opinion on gambling companies offering VIP promotion to customers?

- Companies should not be allowed to do this: 67.7%

- Companies should be allowed to do this: 32.3%

Poll results (Northern Ireland)

Q1: How do you feel about the amount of gambling advertisements aired during televised football games?

- There are too many: 67.7%

- The amount is just about right: 25.8%

- There are too few: 6.5%

Q2: Which of the following statements best reflects your opinion on gambling advertising in UK football?

- Gambling advertising in UK football should be overseen by a regulator: 100%

- Gambling advertising in UK football should not be overseen by a regulator: 0%

Q3: What is your opinion on using a portion of gambling companies’ profits to help people with gambling addiction?

- A percentage of profits should be used to help people addicted to gambling: 96.4%

- Companies shouldn’t be required to use their profits to help people addicted to gambling: 3.6%

Q4: What is your opinion on the implementation of checks to prevent people in financial difficulties from placing bets?

- There should be checks in place to prevent people in financial difficulties from placing bets: 90.6%

- People in financial difficulties should be allowed to place bets without checks: 9.4%

Q5: What is your opinion on gambling companies offering VIP promotion to customers?

- Companies should not be allowed to do this: 77.8%

- Companies should be allowed to do this: 22.2%