CARE: Christian Action, Research and Education

For what you believe
Open menu Close menu

Clubs urged to axe betting sponsors

26 July 2022
Footydhirt 5

Campaigners for gambling reform have urged Premier League football clubs to ditch betting sponsors, in order to protect vulnerable fans.

A letter organised by the Big Step campaign, signed by more than 100 people, urges clubs to act whether or not the government legislates.

The UK Government had suggested that it may introduce a ban but more recently, it has said it would prefer clubs to do this voluntarily.

The letter states:

"The mass promotion of addictive products through our national sport is not normal or safe. Football – at all levels – is worshipped and trusted by millions of young fans around the world and that is why the game should not be hijacked to push online casinos, especially on shirts.

"You are not just corporate entities, you are influential and trusted hubs of your community. That is why you must take responsibility to safeguard all your fans – especially children – from something which takes hundreds of lives every year.

"If you vote to accept the principle that gambling ads on shirts are harmful, then the same must apply to the same logos on sleeves, for the adverts that flash around your pitch, in your stadium and on your club’s website."

CARE has campaigned for an end to betting ads in sport and is calling on the government to introduce a range of reforms to gambling laws.

Learn more about our recommendations to government here: CARE Submission to the Review of the Gambling Act 2005

Receive news from CARE each week

By signing up stay in touch you agree to receive emails from CARE. You can change your mailing preferences at any time either by getting in touch with CARE, or through the links on any of our emails.

Recent news in Gambling



While for some, gambling is just harmless fun, for a significant minority it causes genuine devastation. Our vision is to see laws passed that will help protect vulnerable problem gamblers.

Find out more about the cause