“My husband was a down to earth, hardworking man who wanted the best for his family.

“We’d drawn a line under the first bout of gambling and moved on with our lives. I remember Luke telling me how he hated being bombarded with betting adverts and he worried what it meant for younger people.

“Instead, the second time he was drawn in was tragic, because he lost his life.”

“With free bets, you can open several accounts. Before you know it, you’ve opened 34 different accounts just to get the next one. They’re deceptive. You think you’re not wasting any money, but it’s designed to hook you into spending.

“I’m thinking about my son growing up, and his friends, and I worry. I want them to know that these things are not designed for their benefit. They’re designed to put money into an industry which profits from addiction and harm.”

“Every day at least one person takes their life due to gambling and this is what we’re trying to stop.

“A bombardment of aggressive marketing across all channels combined with predatory inducements such as ‘free bets’ is a disaster for a generation where everyone has a casino in their pockets on their smartphones.

“Gambling products are designed to be addictive and the majority of gambling industry profits come from a small amount of addicted customers and this so often leads to tragedy.”

“It is time we had a serious public debate about the gambling industry’s relationship with football. We have an epidemic of problem gambling in the UK. We have to question whether the Premier League and other footballing authorities are doing enough to protect vulnerable fans.”